The power of organizational vision


In 1961, US President John F. Kennedy challenged his nation to, literally, reach for the moon:

 “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to Earth.”

In a mere seven years, Neil Armstrong and Buzz Aldrin were the first humans on the planet to set foot on the moon’s surface.  Dozens more followed.  Like all great leaders, Kennedy understood that an effective vision will unleash a level of power, alignment and motivation that can change the world.

I’m in the midst of supporting a visioning process for a large civil rights organization. The team has a phenomenal track record, and is now ready to take their work to the next level.  Their questions and insights have encouraged me to reflect even more deeply on my own approach to visioning – so organizational visioning is going to be the focus of my next few posts.

1 Comment

Filed under Communications, Ideas, Marketing, Organizational Development, Strategic Planning, Tips & Tools

One response to “The power of organizational vision

  1. Pingback: 4-Part framework for a powerful organizational vision | Suzanne Hawkes

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