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Category Archives: Leadership
Successful organizations have long known about the power unleashed across a team when people are galvanized around an effective vision. There are dozens of approaches to facilitating an organizational vision process. The essential process is all about marrying imagination and strategy – taking intuitive, creative and informed leaps into a possible aspirational future. The next few posts will lay out just a few that I’ve found really effective as a facilitator, starting with the “hot pen technique.”
Books like The Artist’s Way describe the benefits of using stream-of-consciousness approach to creative writing for a prescribed length of pages or amount of time. The idea is to let your creative juices flow, without editing or judging anything that wants to emerge. Feeling creatively constipated, so to speak? Not to fear. Just write ‘blah blah blah’, or cuss like a sailor – anything goes. Just write.
Business leader and visioner extraordinaire Ari Weinsweig teaches a similar approach to visioning specifically, and it’s incredibly powerful (and fun). He calls it the “Hot Pen Technique”. Check out page 144 of Ari Weinsweig’s “A Lapsed Anarchist’s Approach to Building a Great Business” for specifics. The basic idea is this: write for at least 15 minutes without stopping. Turn off your ‘internal editor’ and just write – whatever comes to mind – about your aspirational future. It should be a stretch – that is, bold enough to get your heart racing just a little – but also achievable. It should also be personal. Put yourself in the picture. You’re the star of this movie!
And ideally, include the elements of a great story. That is, engage your senses of light, touch, smell, taste, as you describe the setting and characters co-starring in this fabulous new future. Hell, add a soundtrack! Make it as vivid, detailed and visceral as your imagination allows.
I recently attended a workshop of Ari’s while facilitating a retreat in beautiful Molokai, Hawaii, and found this technique to be remarkably useful. While I went into the exercise feeling pretty clear about my vision, the method crystallized and fleshed out startling new details of what I hope to achieve in both my personal and professional trajectory.
Last month a good friend called me up in a bit of a panic. “I’m chairing another citizen’s meeting next week”, she said, “but I’m afraid it’s going to go like all the others: we’re going to generate a big laundry list of tactics, drink a lot of bad coffee, eat too many cookies and go home feeling dissatisfied. And bloated. We’re thinking too small. We need a vision!” So we talked about the different ways she could lead her folks into bolder, more inspiring territory through a visioning process.
There are many ways to facilitate a group of people through a visioning process. Most of them are rich, often profound and always creative. The essential process is about marrying imagination and strategy – taking intuitive, creative and informed leaps into a possible, aspirational future.
One of the most powerful approaches is a “guided visualization”. I have led dozens of groups through guided visualizations as part of a visioning process over the past decade. Inspired by Inc. magazine’s list of “14 questions you need to ask when crafting a vision for your businesses success”, here’s the list that I implicitly use. These can be adjusted for individuals, small business or non-profits. In practice, I develop a script tailored to the unique needs and assets of each client group, but it usually contains these elements.
- Time frame… 3-5 years? 10 years? Collins and Porras, in Built to Last, recommend 10-30 years. Notions of “purpose” and “core ideology” are more long-term; visions change relatively more quickly to reflect the changing internal and external dynamics of organizations.
- Stories….. Start with a specific time and place, specific characters, and a setting… Where are you, in your mind’s eye? Put yourself in the picture! As I described in an earlier post about stories, scan your senses: lights, temperature, movement of the air, sound, smells… Who is there? What’s happening? This will get you into the story in a deeply personal way, unleashing more of your own creative, imaginative power.
- Major accomplishments: What are you most proud of? Get emotional, personal and specific. What are your top 1-3 major accomplishments or “big wins”? Imagine there was a feature article about your success. What did the headlines say? What difference did this make in the world?
- Breakthroughs: In the past X years, what is the most significant breakthrough that launched the organization into a whole new level of wild success? How? What happened? Who helped make it happen? What was different?
- People you serve: Whose lives is your work touching? Who are you serving? How exactly are they engaging with you? Zero in on one or two ‘representative’ individuals… Why are they choosing to engage with your messages, services or products? What’s in it for them?
- Allies: Are there new or unusual allies that contributed to your success as an organization? As an individual?
- Your niche: Notice other groups similar to your own… How is yours specifically unique and different?
- No-go zones: What are some services or approaches that your organization does NOT offer or do?
- Internal collaboration: How are people working together internally? What is the feeling/tone of that work? How are teams working with one another ‘across silos’? What’s new and different? Why is it working so well? What are the specific structures and practices that are making this new level of collaboration so successful?
- People in the organization: Who is working in the organization – what do they look like, demographically? What is the collective culture like? What practices or group norms do you notice?
- Leadership: Who is leading the organization? How are they leading? What’s it like? Is it different? If so, how?
- Resources: What kind of abundance is the organization enjoying? What does that look like, specifically?
- Geographic scope: Where are you working, and not working – are there specific communities? Regions? How focused are you?
- What else… What else do you notice that’s different, or the same, in this successful, deeply satisfying future?
Afterword: So I whipped up a script based pretty well on all these questions and emailed it off to my friend, and she used it to lead the group through a closed-eye visualization process. She did an amazing job – it was by all accounts a fantastic success. After the visualization, she helped everyone share their individual insights and arrive at a few core themes that resonated for the whole group. They left feeling energized, inspired, and aligned around a whole new level of collective work. And it’s entirely possible that they didn’t scarf down quite so many cookies.
Some of my recent posts describe the power of effective organizational visions, including examples of a few not-so-great vision statements, and one fabulous vision in narrative form. Here are a few more examples of organizational visions that do hit at least some of the notes of a vivid narrative description of an aspirational future. The key: we can see pictures in our minds about what success looks like, and what the organizations are for – not just what they’re against.
We are feeding ourselves, our families, and our community with easily accessible and nourishing food from our local gardens, farmers, and ranchers.
– Slow Food Denver
Canadians have confidence in us. Canadian Blood Services provides a safe, secure, cost-effective, affordable and accessible supply of quality blood, blood products and their alternatives. Canada is self-sufficient in blood and we are working to be self-reliant in plasma. Emerging risks and best practices are monitored continuously. Our blood and blood products are safe and of quality…. [the full vision is longer, but you get the point!]
– Canadian Blood Services
Our vision: Provide a world-class Club Experience that assures success is within reach of every young person who walks through our doors, with all members on track to graduate from high school with a plan for the future, demonstrating good character and citizenship, and living a healthy lifestyle.
– Boys and Girls Club of Martin County, USA
ForestEthics believes that protecting our planet is everyone’s business. Because of our work, environmentally responsible corporations and governments will thrive. Natural systems will be protected, and the people and wildlife that depend on them will prosper. Markets will be more transparent and ethical.
What are YOUR favourite examples of great vision statements? I’d love to hear them! In upcoming posts I’ll share some of the methods I and other facilitators use to help organizations and businesses tap into the power of their own visions.
As I continue this series of posts on organizational visions, I want to acknowledge right now that most organizations, particularly in the not-for-profit sector, don’t use a narrative-focused approach in building their visions. And I respectfully submit that many non-profits have lackluster vision statements. A few are certainly short and to the point, but fail to tap into the power of a vivid narrative description. Vision statements of even the largest, most well-resourced charities in the world are often based on what feels like an unattainable future, or are so broad and conceptual as to feel like meaningless platitudes. They aren’t bad, necessarily – they just aren’t compelling, or “sticky”.
Here’s a typical (hypothetical) example:
“Our vision is for a world without hunger.”
What does that really mean? What does such a future look like? It’s not motivating, because of two things:
One, it’s unclear. That is, I have no pictures in my mind of what that world looks like. Sure, I can make up a few stories, scenarios and images – but that’s just me going to the extra mental effort filling in the blanks for myself.
Two, it seems unattainable. To our knowledge, no reasonably complex human society has ever successfully ended hunger for all of its citizens.
Here are several other classic, real-world examples:
“A hunger-free America
“A world without… [insert disease here]”
“A sustainable world for future generations”
“A world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights instruments”
What do you think? Are these sufficiently vivid, sticky and compelling to be repeated by staff at all levels; to be motivational and inspire weary volunteers even in tough times?
In upcoming posts I’ll share some of the methods I and other facilitators use to help organizations and businesses tap into the power of their own visions.
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