Once again, Anima Leadership in Toronto is offering an outstanding line-up of trainings this Fall. Given my own focus on power, I’m really excited about participating in one of them next month: a 3-day seminar on “Coaching for Power Intelligence”, centered on developing the effective use of power by leaders using the new Diamond Power Index, developed by Dr. Julie Diamond. As the Anima team describes it, “this is an essential assessment tool for anybody wanting to correct leader’s unconscious use of power including: pulling rank, gossiping, bragging, taking credit, fostering unhealthy competition, not taking responsibility, etc. This is the Myers-Briggs of our generation.” One option is to participate in the first 1.5 days of the seminar. The entire three-day training covers the background and research underlying the instrument, how to administer the test, how to interpret scores and reports, how to coach and train leaders and leadership teams, as well as marketing support for using it in organizations. Successful completion of the seminar will result in certification for using the assessment
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Your brain on stories
Why are some stories are stickier than others? Much of the answer lies in our neurological wiring. Studies show that stories engaging the senses – sight, sound, smells, and touch – literally activate the same sensory regions of the brain in both listeners/readers and story-tellers.
Why are some stories ‘stickier’ than others? I pondered the question while I sat at my desk, sipping the steaming hot Nicaraguan coffee we brought back from holiday a few weeks ago. My puppy’s fuzzy black head rested heavily on my bare foot, and I was getting ready for a conference call, when my colleague Nina forwarded this wonderful post about story-telling and the senses. Serendipity! When communications strategist and writer Nina Winham and I taught a session on communicating sustainability last year, I pushed our participants to tell stories that didn’t just have a ‘beginning, middle and an end’, but more importantly, activated the senses. “Describe the setting”, I urged; “the light, the temperature, the atmosphere. Who was there? What did they look like? What were they doing? How did it feel, to be there? Were there any scents in the air? Sounds”?
According to an emerging body of research in the neurosciences, stories that activate the senses – sight, sound, smells, and touch – literally activate those same sensory regions of the brain in both listeners/readers and story-tellers. That’s why, in advocacy communications, there’s such a vast difference between communicating the meaning of something (“our aging communities deserve better access to health care”) versus leading with stories that paint pictures in the listener’s minds (“yesterday my 83 year old mother clutched her throbbing, broken right wrist for six hours as we waited for a doctor’s care in the jam-packed emergency room at St. Vince’s hospital…”). Check out this powerful infographic that shows how specific regions of the brain ‘light up’ when presented with sensory-loaded story-telling. By activating the senses through our words, we are putting the listener in the picture – almost literally putting them in the center of their own story. When it comes to effective stories, whether it’s a quick aside or mention of just one sensory quality (“it was a sunny Spring morning”) or a more complex narrative, every sense counts.
Suzanne Hawkes 