14 Questions to ask when facilitating an organizational vision


iStock_000015298832XSmallLast month a good friend called me up in a bit of a panic. “I’m chairing another citizen’s meeting next week”, she said, “but I’m afraid it’s going to go like all the others: we’re going to generate a big laundry list of tactics, drink a lot of bad coffee, eat too many cookies and go home feeling dissatisfied. And bloated. We’re thinking too small. We need a vision!” So we talked about the different ways she could lead her folks into bolder, more inspiring territory through a visioning process.

There are many ways to facilitate a group of people through a visioning process. Most of them are rich, often profound and always creative. The essential process is about marrying imagination and strategy – taking intuitive, creative and informed leaps into a possible, aspirational future.

One of the most powerful approaches is a “guided visualization”. I have led dozens of groups through guided visualizations as part of a visioning process over the past decade. Inspired by Inc. magazine’s list of “14 questions you need to ask when crafting a vision for your businesses success”, here’s the list that I implicitly use. These can be adjusted for individuals, small business or non-profits. In practice, I develop a script tailored to the unique needs and assets of each client group, but it usually contains these elements.

  1. Time frame… 3-5 years? 10 years? Collins and Porras, in Built to Last, recommend 10-30 years. Notions of “purpose” and “core ideology” are more long-term; visions change relatively more quickly to reflect the changing internal and external dynamics of organizations.
  2. Stories….. Start with a specific time and place, specific characters, and a setting… Where are you, in your mind’s eye? Put yourself in the picture! As I described in an earlier post about stories, scan your senses: lights, temperature, movement of the air, sound, smells… Who is there? What’s happening? This will get you into the story in a deeply personal way, unleashing more of your own creative, imaginative power.
  3. Major accomplishments: What are you most proud of? Get emotional, personal and specific. What are your top 1-3 major accomplishments or “big wins”? Imagine there was a feature article about your success. What did the headlines say? What difference did this make in the world?
  4. Breakthroughs: In the past X years, what is the most significant breakthrough that launched the organization into a whole new level of wild success? How? What happened? Who helped make it happen? What was different?
  5. People you serve: Whose lives is your work touching? Who are you serving? How exactly are they engaging with you? Zero in on one or two ‘representative’ individuals… Why are they choosing to engage with your messages, services or products? What’s in it for them?
  6. Allies: Are there new or unusual allies that contributed to your success as an organization? As an individual?
  7. Your niche: Notice other groups similar to your own… How is yours specifically unique and different?
  8. No-go zones: What are some services or approaches that your organization does NOT offer or do?
  9. Internal collaboration: How are people working together internally? What is the feeling/tone of that work? How are teams working with one another ‘across silos’? What’s new and different? Why is it working so well? What are the specific structures and practices that are making this new level of collaboration so successful?
  10. People in the organization: Who is working in the organization – what do they look like, demographically? What is the collective culture like? What practices or group norms do you notice?
  11. Leadership: Who is leading the organization? How are they leading? What’s it like? Is it different? If so, how?
  12. Resources: What kind of abundance is the organization enjoying? What does that look like, specifically?
  13. Geographic scope: Where are you working, and not working – are there specific communities? Regions? How focused are you?
  14. What else… What else do you notice that’s different, or the same, in this successful, deeply satisfying future?

Afterword: So I whipped up a script based pretty well on all these questions and emailed it off to my friend, and she used it to lead the group through a closed-eye visualization process. She did an amazing job – it was by all accounts a fantastic success. After the visualization, she helped everyone share their individual insights and arrive at a few core themes that resonated for the whole group. They left feeling energized, inspired, and aligned around a whole new level of collective work. And it’s entirely possible that they didn’t scarf down quite so many cookies.

4 Comments

Filed under Communications, Facilitation, Leadership, Organizational Development, Strategic Planning, Tips & Tools

4 responses to “14 Questions to ask when facilitating an organizational vision

  1. Thank you Suzanne! I loved this and will refer to it often!

    • I’m so glad you find it helpful Hilary! I love leading visualizations, they are so inspiring, and people often surprise one another (and themselves) with what “comes up”. Have fun!

  2. Thank you Suzanne, good insights and guidance for an exercise I have planned!

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