POP everything! Strategic planning in 30 seconds or less

P.O.P. – Purpose, Outcome and Process – is one of the snappiest, most useful planning tools I know. And it’s completely scalable – from planning a 10 minute phone call to organizing a campaign.

One of the simplest, snappiest and most useful planning tools I know is one we teach at Rockwood Leadership Institute.  It’s a sweet little acronym called “P.O.P.” – standing for Purpose, Outcome and Process. Given the state of my memory, I  lunge at anything this easy to remember.  And this fast. Sure, it may take a bit more 30 seconds sometimes, but it’s still pretty snappy and massively effective.

Here’s a snapshot of P.O.P. And really, it’s so straightforward, this is all you need:

  • “Purpose” answers the question “why
  • “Outcome speaks to “what” – the vision of what success will look and feel like when you ‘arrive’
  • “Process” speaks to “how” – the specific steps involved in getting there.

Straight from the Source
The “P.O.P.” model was devised by brilliant leadership consultant (and fellow Rockwood trainer) Leslie Sholl Jaffe and her partner Randall Alford.  As they describe it, “POP is a useful tool for a multitude of the daily activities leaders find themselves faced with: meeting agendas, campaigns, difficult conversations, unplanned calls and conversations… As you can gather from the list, POP is scalable, it can be used for large, long term projects, regular weekly staff meetings, a meeting you attend or a call that comes in that has no agenda, coaching/mentoring sessions…”

Case in point: Workshop Design
Last week I met with a small team of folks designing a workshop within a larger conference for immigrants and refugees.  We started by stepping back and asking: what is the overall purpose of this workshop? Why now? Why here? How can it advance our particular focus on supporting skilled immigrants and refugees in the job market? Then we asked: if this workshop were wildly successful, what would the outcome be? In other words, what does success look like, in concrete terms? Only then did we address the process – the specific format, agenda design, room set-up, breakout size etc.

Cart before the horse…
All too often, action-oriented social justice and not-for-profit leaders jump straight into planning the process of calls, meetings and entire projects – without first nailing down a clear sense of the purpose and outcomes. In practice, it’s vastly more effective to “go slow to go fast”.  Even doing a quick “POP” for simple tasks, I’ve found, can save hours of time, and help ensure that your  creative energies are aligned and vastly more effective from the start.

Power: What Lies Beneath

“There is nothing wrong with power if used correctly… What we need to realize is that power without love is reckless and abusive and love without power is sentimental and anemic. Power at its best is love implementing the demands of justice, and justice at its best is power correcting everything that stands against love.”

– Martin Luther King, Jr.

wave-clipart.pngAs a campaign facilitator, I see groups constantly faced with nuances in strategy – those fuzzy lines around the “ends vs. the means” dance that seems to need constant re-assessment, if power is truly the aim of the group. By “power”, I mean actual impact on policy decisions. But for many social change activists, after years of battling against the status quo, “power” is synonymous with “abuse”. It doesn’t have to be that way. But what is the ethical, right, smart way to deal with power? What lies at the core? How do we find that sweet spot where power comes from a place of integrity and generosity?

For me, ultimately, underneath all the strategy, tactics and analysis, love is what drives positive power.  Martin Luther King Jr.’s quote continues to inspire me.  And despite the reputation activists often have of being perennially angry,  I believe love is actually what drives many – maybe most – social change folks. Yes, some are driven by anger, and woundedness, and a desire to lash out at authority of any kind. In those cases, our job, as facilitators and coaches, is to help them connect with that deeper positive force within them – the force that will help them sustain their energies over time and build connection with others; that will enroll, rather than repel, the ‘persuadables’ that are so key to any  movement if it to grow beyond the converted.

Thanks to my American colleague Kevin for reminding me of MLK’s beautiful quote.

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